Coastal Cowgirl Trend

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TikTok fashion trends tend to explode out of nowhere, take hold of our collective consciousness (and wallets), and disappear into the night as swiftly as they came. But one TikTok trend that seems to have some staying power is the coastal cowgirl aesthetic. In fact, we expect coastal cowgirl fashion to stick around simply because it’s so versatile. (Having over seven billion views on TikTok also doesn't hurt its chances at longevity.)

In the spirit of making this viral trend work for you, we've taken a deep dive into the different coastal cowgirl aesthetics you can try on for size. Ahead, you'll find our favorite coastal cowgirl vibes, from floral and flirty to denim-on-denim.